Ray-Ban relaunching iconic aviator sunglasses

May 13, 2010

Ray-Ban has seen their fashion cache climb over the last few years with the resurgence of their retro Wayfarers. Now the company is reintroducing their classic aviators, but with a few new twists just in time for summer, reports Stylist.com

The sunglasses will still have the Ray-Ban look but will feature small tweaks. Six new styles are being released.

The new styles available will include the leather-trimmed "Craft," the black-edged "Road Spirit," the sleek "Titanium," the lightweight "Tech," made with carbon fiber, the colorful "Metal Glide," and the ultra-luxe, 22-karat gold-plated "Ultra Gold" with P3 lenses, reports the news provider.

"The launch of the new models of Ray-Ban Aviator sets a new milestone in Ray-Ban's continuing evolution towards being one of the most iconic brands globally," Ray-Ban brand director Sara Beneventi tells the news source.

These new styles offer consumers an even broader selection to choose from, but they should also remember that sunglasses serve a purpose. The American Optometric Association (AOA), recommends wearing shades that block out 99 to 100 percent of UV rays and 75 to 90 percent of visible light.