Prism launches new line of sunglasses

July 30, 2010

Anna Laub launched her own line of glasses, Prism, after she was unable to find ones that she really liked. She has now added sunglasses to the collection, Fashionista.com reports.

Laub had searched all over the world for the perfect pair of frames, but every time came up empty-handed. When she launched Prism last spring, she wanted them to have a vintage look but still feel modern and stylish.

"I really wanted to do something that was slightly fashionable but not over the top, really thinking about a balance between minimalism and sophistication," she told the new source.

The recent introduction of sunglasses was a happy accident. She had replaced the lenses of one pair with darker ones, and fans of the label clamored for their own.

Our eyes are very sensitive to light, and can easily be damaged from prolonged exposure to harmful UV rays. The American Optometric Association recommends slapping on a pair of shades that help block out 99 to 100 percent of the UV light.